Why Should You Consider Redesigning Your Website? / Should I redesign my website in 2024? If yes, then Why?
Website is your brand identity. Whenever someone wants to check out your business, the first thing they do is visit your website. Having a pleasant website is very important, especially if you want to leave a long-lasting impression on your visitors. It is the same as someone visiting your house for the first time. You make sure that the house is prim and proper so that your guests keep visiting you in the future. And a lot goes into the upkeep of a home as well as a website. So, when do you think is the right time to redesign your website? If you're not too sure, then here are some pointers that'll help you make that decision.
When should you consider redesigning a website?
Is it time to finally improve your website? There could be several reasons as to why you might need your website redesigned. Here are some tell-tale signs to know that it is time for a change!
1. The website is too difficult to navigate
It's very important to think from a visitor's perspective for your website to work. Users could have trouble navigating websites due to reasons such as a cluttered page, too many call to action (CTAs) and a confusing user journey. A redesigned website will increase web traffic and get you more sales.
How can Zonet help you?
- Figure out the issue using heatmaps and session recordings
- Ask visitors for feedback
- Improve the UI/UX of your website
2. Your business is expanding
You may have started your business targeting a specific niche, but now you're expanding into other areas. So, under such circumstances, you would want your website to reflect that. It will not only keep your old users updated but also attract new clients. When your company's products or services have changed, it is time for a rebranding.
How can Zonet help you?
- Help you create a new branding
- Redesign the logo and colour palette
- Update the company’s messaging and website
3. Website is outdated
When was the last time you updated your website? If you can't remember, then it is time to redesign your website. A good website undergoes changes every 2-3 years. The website trend changes very quickly, and it is important to keep up with those changes. So, if you want more and more people to engage with your website, get ready to make those changes.
How can Zonet help you?
- Do an analysis to see how outdated the site is
- Change the software used to build the website
- Revise the user journey and features
4. The website isn't attracting the right users
Are you receiving inquiries from the wrong audience? Are people searching for a product that you don’t sell? If the answer is yes to both questions, then it is time to redesign your website. If the original website caters to a broad audience or has a product listed that you no longer sell, it is time to remove those pages.
How can Zonet help you?
- Remove/ Add pages on the website
- Conduct a user persona development exercise
- Add new products and services to the site
5. There’s barely any leads or sales
If there's enough traffic on your site but no sales happening, then there could be a problem with your website. Even though the website ranking is good, you’ll notice that the keywords related to the site are not relevant. Either the metadata description or the keywords used in the website are unclear or misleading. The main issue lies with the SEO, so it is very important to fix this.
How can Zonet help you?
- Examine the keywords and user intent
- Fix the metadata and improve the SEO
- Check the site map, navigation and content
6. Conversion rates are dropping
Your conversion rates have dropped significantly, and you're not able to meet your sales targets anymore. It could be because of an outdated CTA button, broken links, or missing information on your website. We are sure that a properly designed website can attract and retain visitors.
How can Zonet help you?
- Help you revise CTAs
- Fix the broken links
- Ensure all the right contact information is present
